Valeria Bassetti, born in 1975, is one of the few women to have cultivated a passion for bartending for over 20 years. Considered a point of reference by the younger generations of female bartenders, she has been engaged for years in the battle to equal opportunities and remuneration between men and women.
Each year, together with the cultural magazine Zero, she runs the most important event in the sector in Rome: the Barmarathon, which involves the most important professionals of the city of Rome and thousands of fans. She works as a consultant for female entrepreneurs in Rome and she’s a trainer in the field of good conscious drinking.
Together with other influential colleagues, she launched the “no straws” campaign in Italy against the use of straws or other plastic elements. She worked as an ambassador for Cuzziol Grandi Vini e Champagne, and now manages relations and developments of Xenta Absentha in India and soon in Israel. Together with a colleague and a partner from Rome, she created and launched the Drink_it line, i.e. a line of take away bottled drinks distributed throughout Italy, but also in London, Paris, Berlin and Tel Aviv.